Since 1987, we are a communications agency specialized in the management and planning of public relations and corporate communication campaigns for companies in the tourism industries and the luxury segment.
We offer a multidisciplinary approach to tell our clients’ stories in a creative and innovative way. People’s stories for people. Stories that move and generate passions.
We represent first line accounts from around the globe, leaders in the aviation, tourism, hospitality and lifestyle industries.
Trough omnichannel and result-oriented communication strategies, we generate every year substantial exposure in online and offline media with a multimillion dollar value.
With offices in Barcelona and Madrid, we are the pioneer communications consultancy in the sector in Spain.
Independent and stable, we were the first specialist communications agency to be admitted as an affiliate member by the UNWTO in 2003.
Leadership
Raquel Meister Estalella
Raquel completed her Master’s studies in Tourism and Communications, gaining valuable insights into the industry’s inner workings, consumer behavior, and effective communication strategies.
Eager to broaden her horizons, Raquel sought diverse experiences in the travel industry. She embarked on a professional journey that took her through various roles in renowned tour operators, airlines, hotels, and a large international Consultancy firm. These experiences provided her with a comprehensive understanding of the different business facets, from customer service to marketing and public relations.
In 2012 Raquel joined Sergat, a pivotal moment in her career. Immersed in the heart of the business she quickly familiarized herself with Sergat’s operations, clients, and the company’s core values. Her passion for effective PR, communication and digital trends led her to take on the role of Communications Manager.
Prior to her current position, Raquel led the Social Media/Digital Engagement department SergatSocial, providing service to Sergat’s first line accounts from around the globe. Through innovative campaigns, creativity and passion, Raquel played a crucial role in enhancing Sergat’s clients brand image and supporting their position as leaders in the industry.
Raquel is entrusted with the responsibility of leading the Agency into the future. With her winning and outgoing personality, she has PR/Comms in her DNA. She is passionate and enthusiastic which translates in excellent relationships both with media/influencers/bloggers as well as with the clients of Sergat, focussing on delivering unparalleled customer service.
As the Managing Director, Raquel continues to drive Sergat’s success as Spains premier PR Agency in Tourism, Aviation, Hospitality and luxury lifestyle, expanding its reach to new markets, embracing sustainable practices, and spearheading innovation. Raquel is multilingual in Spanish, English, German and Catalan.