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GTI

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GTI is an award-winning integrated marketing agency offering consumer marketing, digital, social, PR, media buying and trade development services in the Australian and New Zealand markets.

A specialist in the travel, tourism and leisure sector, GTI’s work is informed by the latest research and insights and we prioritise innovation, creativity and collaboration in delivering the results you need.

Office location: Sydney, Auckland and Byron Bay.

GTI offers integrated solutions anchored around consumer insights for leading tourism and destination brands. Our services include strategic planning, destination representation, consumer marketing, content marketing, social media, business events marketing, roadshows and trade events, public relations and media buying.

GTI delivers destination and tourism business growth and was awarded Travel PR Agency of the Year 2020, Best Tourism organisation or Travel Product 2020 and for the Marketing Campaign of the Year in 2019.

The Australian Outbound Travel Market

Australia’s robust economy, comparatively high GDP and healthy average household income make it an attractive source market for tourism. Australia’s outbound travellers are resilient and Australia and New Zealand are generally quick to return to travel following a crisis with pent up demand following the Covid19 pandemic at an all time high.

GTI supports a range of high profile tourism and travel brands to connect with the Australian and New Zealand traveller. Get in touch with us and we can share the latest market insights and intelligence including consumer confidence and travel intentions, changes in media consumption and the travel trade.

    Leadership

    Founder and MD

    Sarah Anderson

    With experience working in Europe, the US and Australia, Sarah’s industry experience spans 20 years both within travel wholesale and tour operator groups and agency side. Sarah established GTI in 2006 and since that time has represented some of the world’s most recognisable destinations and tourism brands.

    A passionate traveller, marketer and communicator, she drives GTI’s pioneering vision and its leading role in the industry. She is highly regarded by clients and the industry for her innovative, can-do approach, crisis management experience and sustainable travel expertise.

      “We live and breathe travel every day. We know this industry better than anyone, and that shows through in our work. We can hit the ground running day one because we understand your business. For you, that means we’ll become your biggest ambassador and your business’ fastest accelerator.”

      Meet Us

      We will be participating in the following virtual and face-to-face events in 2021. If you are planning to attend any of these, let’s talk.